14 Commerce Trends changing the way
Augmented Reality changes things
The reality of online buying is enhanced with Augmented reality. It increases store visitors, provides better customer engagement, helps for creating enhanced print media, and better user experience (UX) and customizable content. It reduces product return rates and breaks the language barrier.
Voice search made things more comfortable
In earlier times, customers can search through the text on any eCommerce platform. At present, the development of Voice-controlled robots also led to the development of voice searches. There will be an increase in the number of people using voice searches. Now, customers don’t need to bother about the spelling of the product they need to search for. You just need to speak the name of the product after enabling the voice search button, and that’s it. You will be able to get the range of desired products. It also helps for better search functionality as speaking with a voice, makes the searching process faster as compared to typing things manually.
AI brings the revolution
AI assists retailers in learning more about their customers. Chatbots, smart personal assistants, IoT solutions, and robots make shopping interactive for the customer. In addition to this, sentiment analysis, and supplier risk assessment, all come under analytic AI.
Customization makes users comfortable.
These insights are used in on-site customization to provide unique experiences. It helps you to boost your eCommerce sales, gain better data about customers, avoid abandoned shopping carts, and make the sales process easier for the sales team.
Big Data is really big
To provide personalized experiences, Big Data is crucial. It helps in business development and sales, deep customer and market knowledge; provides answers as a service, valuable offers in no time, and contextual presentation of the offer. It helps in building a relationship with the customer through interactive engagement sales and promotions in the app. Third-party advertisement is possible and hence helps corporate decision-makers.
Chatbots are new agents
Chatbots make shopping more enjoyable. It helps to resolve queries, recover abandoned carts, and make announcements. It will generate leads and help you to drive sales. It will track customer behaviour. It will save time as well as cost.
Shopping at our comfort – anytime, anywhere
Shopping on the go (through Mobile) is still a thing. Now the customer can access the product or service from anywhere at any time, or we can say, at any time they want, as per their comfort.
Now, payment is not an issue
There are more options for payment. It will provide privacy, integrity, compatibility, and mobility to the customer. It will increase transaction efficiency. With the integration of a lot of payment platforms and options, it will give acceptability to the customer.
API-driven and headless platforms are customer’s favourite
E-commerce that is API – driven and headless allows for more innovation. The synchronisation with other services or third-party services becomes easy. It allows you to extend your platform. It increases scalability as well as enhanced security.
Promo Video catches customer’s eyes
Customers react positively to videos. As per a statiscs, explanatory video increases the conversion rate by 20%. People pay more attention to the video, means the video could bring your brand in limelight, hence subsequently, the video brings higher conversion. Google gives high preference to videos. It will help you to create brand awareness among your customers. It will enhance your credibility.
Customer loves subscription
Customers return because of subscription. It strengthens customer and vendor relations. It has a potential for untapped markets and can be treated as a predictable income. It is a low-budget model for customer retention.
Sustainability
The importance of sustainability is growing. There are 3’Ps in Business sustainability – Profit, Planet, and People. The business should be oriented in such a way that it has a high earning potential that allows positive cash flow. It should have healthy profit margins, but at the same time, it should have a sustainable business model. Taking into consideration the planet, it should have a lower carbon footprint, lower emissions, decrease pollution, and eliminate the use of “conflict material”.
Conversion oriented strategy is the key to success
Conversion should be the focus of a company’s digital strategy. It is based on SEO techniques. It lower’s the customer’s cost per acquisition, increases the online customer lifetime values and hence helps in studying the customer’s behaviour.
Evolution of B2B
B2B is evolving and developing. Rational buyers are your customer, therefore the focus should be on lead generation. Professional and educational content should be created, through various channels such as Email, and video the promotion of marketing strategy can be done. The customer’s data as well as the organisation’s data plays a significant role in decision making.
