Leads automation using Drupal and Mautic Integration
Drupal, the platform on which users build the official websites of UNESCO, Whitehouse, Tesla Motors, and many more, is quite famous among its users. Its easy-to-use and customization features made it the perfect choice for developers. No matter how big the problem is, Drupal has an answer for it. Drupal offers certain modules and tools that assist users in integrating their platform with available third-party services or modules, enabling them to obtain streamlined service.
“There is a module for that”
The main reason why Drupal is being widely used in the IT industry is because it has a module for every task. And these modules help marketers to have automation in their business. The tools available made this task easy.
Marketing automation features streamline and simplify the various activities of marketing through their carefully designed functionality. These activities may include the responsibilities for landing pages, emails, web, etc. The integration of such modules and tools to automate the business helps to deliver quality content to the targeted audience. Hence, it is safe to conclude that marketing automation is another way of marketing a campaign.
Why Automation is necessary for your business?
Well, if you want to Increase your sales cycle, slow down the traditional cost, improve ROI, and want to improve numerous processes during your tasks then you should go for Marketing automation. And to make your task easy, Drupal provides various modules. Hubspot, SalesForce, Cloudwords, and Google Analytics, are among the best modules provided by Drupal to automate your marketing environment.
Drupal + Marketing automation= better responsive service
What is Drupal’s Mautic Integration?
Drupal, being an open-source Content Management System, is used widely. The Drupal module for Mautic allows marketers to track the customer’s activity on their website. In the current time, having an effective marketing strategy is a must. And in this strategy, analyzing the trends and taking action according to the result plays an important role. Eliminating the repetitive tasks for the users, such as sending emails, tracking, and campaigns can be easily done by the software. The emergence of Artificial intelligence and Machine learning plays an important role while enhancing this kind of technology.
Mautic is free email-marketing automation software. It offers complete control over marketing email and landing pages. When integrating a powerful CMS like Drupal with Mautic, the platform becomes more user-reliable and business-friendly. It also allows its integration with several social media platforms including Facebook, Twitter, and LinkedIn. This module will help you in creating a business campaign, contact segmentation, email builder, user activity tracking, customer retention, etc.
Drupal’s built-in security makes the platform a secure one and will cut down your cost of providing additional security to the platform. Drupal has a large community of developers therefore, it resolves any issues within no time.
Drupal’s integration can help you in building forms, executing marketing campaigns, and compiling responses received from the customer. After integration, it becomes capable of tracking customers’ activities and interests.
Final Note
Modern business requires modern solutions. Marketing automation is the new trend. The integration of Mautic with Drupal helps you in providing a seamless customer experience. Mautic is extensible. It means the developers can add custom codes to get the functionality they want. Data plays an important role in an organization. Mautic enables the extraction of datasets to provide detailed insights, allowing users to make the right decision at the right time. Moreover, you will receive a personalized email template along with many other features to enhance your conversion rate.
The Integration of Mautic with Drupal is a perfect choice for converting fresh leads to expert marketing leads, more or less.
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