Marketing automation with Drupal is a breeze, so why not go with the flow?
As per a report on social media today, 75% of marketers currently use at least one type of marketing automation tools
What is Marketing Automation?
Marketing automation refers to channelizing all the marketing activities in a streamlining to simplify the procedure. These activities include web hosting, landing pages, email, etc. This can be achieved by the use of certain marketing tools. These tools are designed in such a way it reduces users’ efforts and provides quality content within a minimum period. This content can be channelized almost across all the channels available and it helps the user to eliminate the repetitive task.
Marketing Automation with Drupal
Drupal provides you with a platform for you to use its best automation tools which helps you to deliver the right content to your targeted audience. This will make your workflow simpler and easier.
Importance of Marketing automation
Imagine a person X, who has not adopted marketing automation in his business. He needs to do every task manually. Emailing
A person, Y, who has adopted marketing automation in his business, is just using tools or modules for every task he needs to perform while managing the business. The automated tools available there will help him while emailing, and forming marketing strategies. Also, several applications like chatbots can help him to deliver quality information, whenever the customer demands, without any manual support.
How marketing automation will revolutionise your business?
- It will track your visitors
- It will provide your real-time data
- It will help you to create dynamic content
- It will help you in email marketing
- Drupal: The best platform for your marketing automation
Drupal is an open-source content management system, dedicated to its content creation. But its functionality not only has limitations to the content creation, through Drupal but multiple activities or tasks can also be performed that will help you to automate your business. Drupal’s flexibility and scalability, allow its user to use it as per the requirement, which made it the favourite among them. Drupal flexibility can be imagined by saying that it allows integration with almost everything. This includes Google analytics, SalesForce, Marketo, Pardot, etc. These integrations help you to have a platform that will run smoothly and faster with the help of pre-designed modules available there.
Drupal’s strength lies in its highly dedicated maintenance and support team which is focused to develop the latest modules or tools as per the need to tackle the business problems. They try to provide you with innovative solutions in the best possible way.
A brief about drupal Marketing Modules
Google Analytics
Google Analytics is the most powerful tool used in marketing automation. It will help you to track your progress in your marketing process. This is used to get an idea about the views and the traffic on the websites, ultimately saying, it helps to analyse how effectively quality is delivered to the customer. Google Analytics provides you with real-time data and information for all the fields including User ID tracking, domain tracking, message tracking, etc.
SalesForce
It is another module of Drupal’s marketing automation that pushes data from Drupal to Salesforce and vice-versa. Through this data synchronisation, Configuration and integration become quite easy which was quite complex when done only on Drupal’s platform.
Hubspot
This is the marketing automation module provided by Drupal, that will help you in managing all your basic requirements such as tracking. It also allows the configuration for submission of data through any platform, let’s say web form, on your Drupal website. This made your documentation process easy.
Cloudwords
Cloudword is another module of Drupal dedicated to multilingual support while content creation and its management. It will help you to create a flexible and efficient process for your content and to deliver it to your targeted audience. Microsoft, Oracle, and Fitbit use this module for their content delivery process.
A Final Note
Marketing automation makes a lot of things easier for the user as well for the customer. It provides you with a platform to streamline your workflow. It saves your time. It keeps you on your budget. It allows you to create multi-channel content. Marketing automation provides every facility that its user wants. And using Drupal in Marketing automation can make your task easier.
