Redesigning Budget through Umbraco
A Website ensures your digital presence. It is the platform through which your customer will get to know about your service and your work. It can be used by your sales and marketing team as a part of their marketing campaign. It will align your business as well as your customer goals.
Designing a website is not an easy task. But more than that, redesigning a website is a headache. It’s not just about moving content and elements, updating design, and adding new functionality. For redesigning a website, you need to focus on both the front end and back end.
How do we proceed while redesigning a website?
Front-end portion
- Since you wanted to redesign the website, it means it is causing trouble for your customer. To analyze where that trouble-causing area is, there is a need to use certain software. Google Analytics can be used for it. It will give a complete idea of what conversion and engagement matrices look like. Powerful software like Hotjar can be also employed for deeper analysis.
- After getting a clear picture of where the problem is, we focus on providing highly engaged, interactive, and inspired actions. Whenever a user dives into your website, he/she had his/her first impression on the home page. As they say, the first impression is the last, therefore, we focus on reconstructing the home page by providing more calls to action options for the user. Also, to check the functionality, we will conduct A/B testing. Testing is also done by using UserTesting.com to get depth feedback.
- The website now will contain more information about the service as well as a few more call-to-action buttons which ensures a better user experience.
- Every page on the website is needed to build in such a way that it will be able:
- To provide all the necessary information related to the business;
- To strengthen the page via SEO tools.
Back-end portion
The front is that portion of a website that will be available directly to the customer whereas the backend portion ensures the proper functionality of the website. Suppose if you are handling a website for your online store, then the front end will be responsible for showing the content i.e. product or service to the customer. In contrast, the backend will be responsible for the order placing things and all.
The better you build the front end, you will get more frequent visits to your site. And better you build your backend you will be able to ensure the consistency of your website. This will increase the efficiency of order placement from the customer through the site. Not delivering quality service from the backend may lead your customer to not be able to place the order. Therefore, you need to focus on both the front-end and back-end equally.
Maintenance and support
Maintaining a website is more complex than creating a website, therefore, proper updates should be provided to every functional unit of the website from time to time. Also, content should be updated regularly, to avoid any kind of inconsistency in streamlining the service.
Final Takeaways
A website helps you to scale up your business. It is the simplest and easiest way to get the order for service. But before developing a website you need to consider a few factors. These factors are your business goals, your customer goals, your marketing goal, what you want to do from your website, the budget for the creation and maintenance of the website, and many more. By considering all these you need to set parameters for the website development.
