When to use Drupal to create a website?
Drupal, a famous Content management system claims that 2.2% of all the websites are made on their platform.
It is a free Content management software that allows you to create and manage websites, blogs, portals, and many more. Because of its highly customizable and scalable feature, it is widely popular among its users. The best thing about Drupal is that, while creating a website you don’t need to write HTML codes. You will get a platform, where you just need to customize the things(templates, layout, objects, texts) and the content will be ready for you. It means you do not require specific technical knowledge. A basic understanding of the functionality of the software is enough for you.
Drupal allows you to create almost every kind of website. These may include
- Personal or professional blogs
- News websites
- Portfolio
- Forums
- E-commerce sites
- Social Networking sites
Due to their large versatility, they are used mostly by its user. Whatever website, you want to create, whatever functionality you want to add, Drupal will provide you with all those services in an easier manner.
Features of Drupal
- Flexibility
- Wide range of functionality
- Security
How will Drupal help you directly?
The current scenario in online shopping
Online shopping is the trend. People prefer it more than traditional shopping because of various reasons. It saves their time. They got the cheaper product as compared, to what they will get in a physical shop. They will get both qualities as well as quantity. They can compare the price and any more. To satisfy all these demands of customers, you need to manage your online shopping platform efficiently. And to manage your platform, you should be always digitally active. Here ‘digitally active’ means is, you need to update your website’s content frequently. You should add the arrivals of new products on a regular interval, so that users may not become bored while surfing the same thing over and over on your platform. The focus should be also given to providing quality content to the customer.
Parameters for Online Sales:
- Omnichannel sales
- Buy online, pick up in Store model
- Customer pick-up
- Courier delivery
- Personalization
- Social media marketing
- Subscription business model
Creating a website by Drupal
What makes Drupal Perfect?
- Integration with different CRM services
- Enhanced search functionality
- Scalability
- Faster loading speed.
Drupal in Business
Through Drupal, in addition to your content creation, you can manage your sales effectively. That too within your budget. With the use of Drupal CMS, you will be able to reach your targeted audience worldwide. You will be able to hit all your marketing goals.
Drupal is a perfect platform for every kind of website creation. Whatever the problem is, drupal has innovative solutions to tackle it.
It is Drupal’s wide range of business modules, which makes it suitable for its widely used characteristics. Some of the modules are discussed below:
Modules of Drupal
Inventory of Goods
The Drupal Commerce module uses the concept of Stock Keeping Unit (SKU). Under this, your identifier will be responsible for sorting out the right product from the wide range, as per the requirement. For example, if your customer wants to purchase shoes, then, he/she may be able to select the category that may include- formal shoes, casual shoes, or sports shoes. After successful selection of category, he/she may be able to choose the size of the shoe, brand, and colour. These all parameters that come under the Drupal modules, make the searching for products easier for the customer.
Multi Language feature
Drupal allows content creation in many languages. This helps to increase the number of your platform users. These features are essential, as your customer may not have good exposure to the English language. When the content is created in local languages, then the customer may feel more comfortable while shopping.
Mobile friendly
All the contents that are being created by using Drupal are mobile-friendly. It means it can be cast to all kinds of mobiles, including android, iPhone mac, etc. By doing so, the customer will be able to get access to your platform anytime, anywhere as mobile is the only gadget that can be used in that way.
Better User experience
Drupal helps you to create a better user experience for your customer. The better the experience a user gets during his/her first visit, there is more chance that he/she will come for the next time. Speed also plays a crucial role. Failure of providing a quality speed to your customer may cause them irritation. Drupal is a headless CMS. It allows the user to move between pages with lightning speed.
Integration with third-party apps
Drupal allows the integration of third-party apps or services like payment services, analytical tools, use of various social media buttons in an easier way. It helps to automate the marketing process. Drupal’s modular architecture and modules provide a variety of tools to use.
Should you go for Drupal?
Now, the answer to this question depends upon your answer to the following questions:
- Want to create a beautiful, modern, secured platform for your business?
- Want to increase the efficiency, productivity, and revenue of your business?
- Want to improve customer engagement and responsiveness?
- Want to make your business more agile and secure?
If the answer to the majority of these questions is yes, then, You need to adopt Drupal.
But when should you go for Drupal?
Well, the answer to these questions completely depends on you. When do you want to modernise your business? When do you want to put yourself on the competitive edge of online shopping? As they say “It’s not about having the time; it’s about making the time.”
