Drupal’s commerce
In the modern world, doing digital marketing is the new trend. Reaching out to the targeted customer over the internet is the new principle of today’s business. Developing an e-commerce website, apps, and selling products online are some basic examples. The biggest advantage of using digital marketing over traditional marketing is that it can increase customers’ numbers very easily, thereby increasing ROI (Revenue of Interest). But managing a business online can be a challenge. To tackle this, Drupal has some unique e-commerce modules that will differentiate it from the rest of the CMS.
Some of Drupal’s features are :
Commerce Shipping: Managing a business requires calculations for various services given to the customer. Drupal provides a module that will calculate shipping rates as per the requirements. Now the user doesn’t need to switch between different platforms for its calculations.
Currency: Different countries use different currencies. For smooth conduction of business, currency conversion is required. Drupal’s one module provides the same facility. Any currency can be converted to any other currency form and the real-time data for conversion are used.
Commerce Stripe: It is another module provided by Drupal to allow a customer to make their payment transaction digitally safe.
Multilingual: As not every country uses English as its primary language, hence the customer can have problems if the contents are in English only. To tackle this, Drupal comes with Multilingual features. Apart from English, Chinese, Spanish, French, Japanese, German, and many more.
Themes: As not every country uses English as its primary language, hence the customer can have problems if the contents are in English only. To tackle this, Drupal comes with Multilingual features. Apart from English, Chinese, Spanish, French, Japanese, German, and many more.
Inventory Management : Inventory can be created and managed by using Drupal only, hence there is no need to switch on some other platform for its management.
SEO: Drupal is better known for its SEO among all its competitors in the CMS industry. If Drupal’s SEO is used then the website will rank better in Search Engines and will have heavy traffic, thereby increasing revenue.
Privacy and Security: The modern age is the age of data. More than collecting the data, its management and privacy are issues. Nobody wants to share their data with any. Therefore data security is required. Drupal provides you with a feature that will ensure customers’ privacy and data security.
Drupal provides different themes for eCommerce sites. Some of them are discussed below:
- Belgrade
- EStore
- SShop
- FlexiCart
Targets for marketing campaigns can be easily achieved by Drupal’s eCommerce module. Its feature and service reduce the dependency on various platforms and hence can be used to manage e-commerce smoothly and successfully.
Is making a digital commercial store a profitable one?
Of course yes. 90% of consumers reported having a faster frequency of online shopping due to COVID 19.
What is E-commerce?
E-commerce is defined as the buying and selling of goods online. Here the consumer through mobile apps, websites, or any other channel orders for the service, and the seller will provide the same as per the requirement.
How will it help your business?
It fastens the process: Offline mode of shopping means visiting the store physically, struggling with a long queue, and buying the product. Whereas, in the case of online shopping, the distance between you and you buying your product is just a few clicks away. Here the customer can get proper descriptions of the product, in some cases, 3D views are also available, can compare the price, and can also analyse the customer’s review. It eliminates the physical process of going to the market and buying the product. Hence, today people prefer the online market more compared to the offline one.
It reduces the cost: The cost of doing online business is low as compared to those of offline because there is no involvement of any employee here. Here you just need to create and maintain the platform timely, and with these only, you will be able to get a profit. Here ¸there is no need to make a big showroom or to rent a shop so that you can sell your goods. Hence if you are doing online business, then it can cut down your expenditure.
Unlimited expansion of the business: As they say, with the Internet, the world is just a few clicks away from you. Through this internet, you will be able to expand your business to different parts of the country and different countries. It helps you to innovate and explore your business more. You will be able to get more and more opportunities. Your clients will belong to different parts of the world, and slowly, your business will become a brand.
Customer database: If you are someone who is running your business online and on your platform when a certain customer wants to shop, he or she needs to register himself or herself there. After that only, shopping will be possible. In conclusion, by digitising your business, you will be able to get or create your customer database, and by suitable analysis, you will be able to grow your business more efficiently.
Varieties of payment mode: There are many varieties for payment in the case of online marketing. Some will use their cards or someone will just do net banking. This provides flexibility to the customer as well as the seller. In case business is expanded in many countries, then The exchange of currency can be easily done if it is in online mode irrespective of offline mode.
How to start?
- Choose the platform
- Show your service
- Omnichannel marketing
- Monitor data regularly
In a nutshell: The future belongs to those who will adapt themselves to new technologies. Online marketing is the future. In a nutshell, initialising your business with digitalization means ultimately increasing the revenue. For these, Drupal can be proven the best platform to realise your idea in the real-world.
